It is no secret that homes for sale are in short supply right now and this is driving many “Coming Soon” teasers for listings about to hit the market. We discuss pros and cons of this type of marketing and what it means for buyers and sellers. We also talk about exactly what buyers can focus on when they are told to submit a “highest and best” offer and how our current marketing conditions may have agents matching sellers up with existing buyers to save them the hassle of showing their home.