Is social media a con? In fact does it achieve the exact opposite of what it claims? Is it destroying our natural need to socialise for the sake of advertising revenue? We discuss how human's are the victims of manipulation by hugely complicated algorithms keeping us addicted to each social media interaction we have. Yet we are getting more depressed and women are self harming more and elections are being influenced. No human understands how these algorithms function and this is an early sign of how Artificial Intelligence will at worst destroy humans and at best tolerate them as laboratory substrates to oil the wheels of technology and profit. We discuss how to counteract this and the importance of structure and order and a common identity and conclude that all civilisations and organisations have a mathematically demonstrable shelf life and that ours is rapidly approaching it's sell by date unless we start returning to our core values of what makes us human and functional and happy. It's Christmas so why not arrange to physically meet your friends instead of messaging them so you can look into their eyes and tell them how much you appreciate them. Then feel the Oxytocin lift your mood lower your blood pressure and boost a sense of peace and harmony rather than earning Facebook execs their Christmas bonus at the cost of your health for that tiny dopamine hit.