John Sculley – Part 2 of Steve’s conversation with the master marketer and former president of Peps-Cola and CEO of Apple.

John Sculley – Part 2 of Steve’s conversation with the master marketer and former president of Peps-Cola and CEO of Apple.

1 0 about 1 year ago
“Do you want to spend the rest of your life selling sugar water, or do you want to come with me and save the world?” That’s the question Steve Jobs posed to John Sculley. We’ll hear how his time at Apple changed his path in life, as well as more insights into marketing, the consumer experience, and how perception trumps reality.

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