The Art of Copywriting: How to Write Better Captions and Tell Stories that Get Engagement

The Art of Copywriting: How to Write Better Captions and Tell Stories that Get Engagement

by Buffer
0 0 3 months ago
What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling.
While we don't typically associate the art of copywriting with social media captions, the two are deeply intertwined.
A really good caption informs us about the things we cannot immediately see and encourages us to look at an image or video more closely.
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