Sales Development is both an art and a science.

While most sales professionals are comfortable with the art part, the science can be a bit more challenging.

However, we need to know what messaging or modalities are working, and what are not, based on data versus hunches or opinions. We need the science.

@Blake Johnson has cracked the code on experimentation with his company @Outboundview and breaks down how you can specifically set up your team to embase experimentation and use it to radically improve your results.

Listen in as we discuss how exaclty to set this up at your company.

Update: The Sales Development Conference 2019, August 23rd in San Francisco. We have a few Early Bird Tickets left right here → https://tenbound.com/conference/

Big thanks to @Darryl Praill of @VanillaSoft for making this podcast possible. Check out their new Sales Engagement solutions here... https://www.vanillasoft.com/solutions/business-function/sales-engagement-platform/

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