Ep 93 - Blake Johnston - Creating a Culture of Experimentation in Sales Development

Ep 93 - Blake Johnston - Creating a Culture of Experimentation in Sales Development

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Sales Development is both an art and a science.

While most sales professionals are comfortable with the art part, the science can be a bit more challenging.

However, we need to know what messaging or modalities are working, and what are not, based on data versus hunches or opinions. We need the science.

@Blake Johnson has cracked the code on experimentation with his company @Outboundview and breaks down how you can specifically set up your team to embase experimentation and use it to ... See More

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