Wonder Media Network CMO Shira Atkins on making (and selling) branded podcasts

Wonder Media Network CMO Shira Atkins on making (and selling) branded podcasts

0 0 about 1 month ago
Scroll through Apple's list of top podcasts and you'll see a lot of big names (including actual Hollywood celebrities).
Within that landscape, Wonder Media Network has managed to make critically acclaimed podcasts without the A-listers.
"That's kind of a silly media strategy, honestly. How are you supposed to build an audience with non-celebrity?" said company CMO Shira Atkins on the Digiday Podcast. "But we're just testing to see if this is viable."
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