Hot Pod creator Nick Quah on the 'massive gap' between podcast monetization and engagement

Hot Pod creator Nick Quah on the 'massive gap' between podcast monetization and engagement

0 0 about 1 month ago
The question of whether podcasts have hit the American mainstream is kind of like asking the same about Major League Soccer.
Both have grown for more than 20 years, but remain smaller than their counterparts in media or sports.
In the case of podcasts, advertising revenues grew by nearly 50% last year, to $708 million, according to an IAB/PwC report published this month. The figure is expected to grow by another 15% in 2020, despite the coronavirus crisis that temporarily put a dent in ... See More

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