Auto repair shop owners and business owners, in general, like to chase shiny objects, and marketing is no exception - and sometimes those shiny objects are worth chasing - but not until you have the foundations in place first. So what are the foundations when it comes to marketing? Kim and I answer that in this episode.Talking PointsWhat if everything you know about marketing is actually what’s holding your business back?1- Have a Great Website2 - Get your SEO right3 - Send a Monthly Email Newsletter4 - Post on Social Media Regularly5 - Embrace Pictures and Video6 - Boost Facebook Posts7 - Do Google Ads8 - Be nice to people9 - Focus on getting reviews10 - Join and Get Involved With Your LocalChambers of Commerce11 - Join a BNI Group12 - Embrace Community Involvement13 - Actually Fix the CarsLagniappe (Books, Links, Other Podcasts, etc)Podcast: Making Friends With Short Format VideoPodcast: Is it Customer Service Or Is It Marketing?Podcast: Networking Skills To Get The Most From In-Person EventsPodcast: What’s Your Story? Talking Video With Patrick EganPodcast: The Top Features An Auto Repair Shop Website NeedsPodcast: Does Your Community REALLY Know You?Podcast: Keywords in Reviews - Adding Fuel to the FireHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Thanks to our partner, RepairPal. Visit the Web HERE