The Strategy Behind Pepsi's “Challenger” Brand Approach w/ Todd Kaplan, VP of Marketing

Explicit The Strategy Behind Pepsi's “Challenger” Brand Approach w/ Todd Kaplan, VP of Marketing

0 0 about 1 month ago
Podcast listeners - great episode for those in the trenches and looking to learn from execution. I sat down at Cannes with Todd Kaplan - who is a good friend of mine and also the VP of Marketing for PepsiCo. We talked a lot about how PepsiCo is approaching marketing and using the "challenger" brand approach. Tweet me @garyvee with any feedback or questions! Timestamps: 7 - How Todd’s career started in college   13:15 - If you respectfully ask you’re putting yourself in a good position ... See More

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