Taking football global

Taking football global

0 0 about 1 month ago
The pitfalls when soccer tries to break into the US and Asian markets - and when American football tries to break into Europe.

Ed Butler looks at the plan by Javier Tebas, president of La Liga, to take the top-flight Spanish football league international. It includes an as yet unsuccessful attempt to stage a regular football fixture in the USA. Dan Jones, head of the sports business group at Deloitte, says Tebas is correct to see great opportunities, but Spanish sports journalist Alvaro Romeo ... See More

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