The genius marketing of Woodstock 1969 by any marketer will tell you to set goals, and the four entrepreneurs behind Woodstock ‘69 were optimistic with theirs. John Roberts, Joel Rosenman, Artie Kornfeld, and Michael Lang created Woodstock Ventures with success in mind. They were all 27 or under, with just two being involved in the music industry in some way, shape, or form. They mapped out their marketing strategy and had the best worldwide musicians in mind to play. With their hard work, a few ads, and word of mouth, they expected a turnout of 40,000. They wanted a turnout of around 200,000 and planned for that. About 500,000 people showed up.

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