In episode #15 I sit with Avner Halperin, CEO of EarlySense a medtech company that is at the forefront of Digital health. EarlySense developed a software and sensor that remotely monitors patients’ sleep and movement when placed under a mattress. Crazy! I know as it's one of the more effective non-invasive patient-monitoring systems, in fact it saved over 3,000 lives in 2018 and is now in over 1M beds.

So how did Avner build EarlySense to be one of the largest MedTech companies out of Israel? Listen to find out, but in the meantime here things you will learn in this episode.

1. What proverbial wall did EarlySense hit? How did they overcome it before it killed them?
2. What challenge did EarlySense overcome w/ first product?
3. Diversity within the company as they have 13 languages spoken in the office and employees ages range from 17-77.
4. Market Research!! Critical to their sucess- EarlySense spent months in hospitals listening to the needs of users-i.e. medical professionals
5. Leveraged experts in field to prove value and generate proof points.
6. How did EarlySense penetrate & sell to US Hopitals?