Adaptability in B2B Marketing—the Bob Cormack Story 4 of 4
Mar 8, 2022 ·
14m 19s
Can traditional B2B marketing experience benefit an ABM campaign? In this episode, Bob Cormack draws on years of mountain-climbing experience to descend from the tallest peak on Earth. He emphasizes...
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Can traditional B2B marketing experience benefit an ABM campaign? In this episode, Bob Cormack draws on years of mountain-climbing experience to descend from the tallest peak on Earth. He emphasizes the need for all of us to build on our experience, be open to new opportunities, and be willing to extend ourselves beyond our comfort zone. Most importantly, he inspires us to have the humility to be adaptable in work, in play, and in life.
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| Author | UviaUs |
| Website | www.reachabm.com |
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