How to communicate ABM success to your executives with Rob Willingham
May 11, 2023 ·
7m 12s
In today’s economy, it is imperative that marketers are able to communicate their success to their executive team. Using a real example as our guide, Rob Willingham walks us through...
show more
In today’s economy, it is imperative that marketers are able to communicate their success to their executive team.
Using a real example as our guide, Rob Willingham walks us through the three most important questions in his framework for executive communications:
What’s working?
What’s not working?
How to translate that into success metrics for your executive team?
Listen to the full episode to hear this framework in action & how Rob was able to prove his ABM efforts drove 11% more opportunity creation.
show less
Using a real example as our guide, Rob Willingham walks us through the three most important questions in his framework for executive communications:
What’s working?
What’s not working?
How to translate that into success metrics for your executive team?
Listen to the full episode to hear this framework in action & how Rob was able to prove his ABM efforts drove 11% more opportunity creation.
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| Author | Jim Gilkey |
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