At this point, most marketers understand how to find their Ideal Client Profile (ICP). In this episode, Andrei Zinkevich adds on a key component that many marketers are overlooking...criteria for disqualifying accounts from your ICP.
At this point, most marketers understand how to find their Ideal Client Profile (ICP). In this episode, Andrei Zinkevich adds on a key component that many marketers are overlooking...criteria for disqualifying accounts from your ICP.
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about 1 year ago
#abm, #accountbasedbeverages, #b2bmarketing, #fullfunnel, #icp, #marketing, #tam, #targetaccounts
