BDRs should not call on accounts on day 1 of a campaign. Cold calls, at this stage, are a waste of time.
Justin Fordham of 360Learning shares his three-phased strategy for ABM campaigns. Check out this episode of Account Based Beverages to discover his "Learn, Try, Trust" campaign structure & how it can help your sales development team create more sales conversations.
BDRs should not call on accounts on day 1 of a campaign. Cold calls, at this stage, are a waste of time.
Justin Fordham of 360Learning shares his three-phased strategy for ABM campaigns. Check out this episode of Account Based Beverages to discover his "Learn, Try, Trust" campaign structure & how it can help your sales development team create more sales conversations.
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about 1 year ago
#abm, #abx, #accountbasedbeverages, #b2bmarketing, #outbound, #sales, #salesdevelopment, #salesmarketingalignment, #sdrs
