Do you believe in any of these? That building a bankable brand is all about smart marketing? That legalese is for later, when you’re bigger and making lots of money? That once you snag the domain name of your choice, your brand is safe? If you do, you just might be setting your business for a lot of pain later.

In today’s episode, Shireen Smith, author of Brand Tuned, and IP and branding expert , reveals common myths about branding and law that trips up may new and small business entrepreneurs and provides immediately actionable tips on how to create, build and protect a high-value brand for your business for the long haul.