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Architects are trained to read and describe architecture through graphics like floorplans, sections and visualisations. But what about the non-architects that constitute 99% of the users of the buildings (and our clients)? In this episode I am discussing the importance of “Story” in the design process and practice with Juliette Mitchell - a founder of Architypal who helps architects put their ideas into words.
Join the brainstorm!
Architects are trained to read and describe architecture through graphics like floorplans, sections and visualisations. But what about the non-architects that constitute 99% of the users of the buildings (and our clients)? In this episode I am discussing the importance of “Story” in the design process and practice with Juliette Mitchell - a founder of Architypal who helps architects put their ideas into words. Join the brainstorm! read more read less

about 1 year ago #architects, #architecture, #copywriting, #design, #experience, #story, #storytelling, #userexperience, #words, #writing