An effective story can be a creative way to communicate your brand’s identity and company’s purpose. If you think you aren’t a storyteller, it may be time to change that narrative (pun intended).  
Hear our conversation with Anna Marie Pryor, Director of Marketing at Alameda Mortgage Corporation. We discuss:  
How she defines customer experience 
Who her ideal customer is and what problems she solves for them
How her agency experience helped with her current role 
Why adopting a practical approach to storytelling can help brands 
What are Milestone-Based-Marketing Goals   


More information about Anna and today’s topics:
LinkedIn Profile: https://www.linkedin.com/in/annampryor  
Company Website: https://www.alamedamortgage.com/  
Other Relevant Links: Leadership Team  


Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.