The quick service restaurants (QSR) industry is being revolutionized by data and analytics (DA) and artificial intelligence (AI). In this episode, Zachary Richard, director of global data science at McDonald's, shares how the company is using data to boost customer and crew experience, the challenges with data exploration, streamlining different departments to avoid silos, and general tips and tricks.
Listen to the full episode of the Decisions Now podcast, as co-hosts, Rigvinath Chevala, Evalueserve’s chief technology officer, and Erin Pearson, VP of marketing chat with Richard to get the scoop on how McDonald’s is paving the way to success using data analytics!
📌Key Takeaways:
✔️ Leveraging Data and Analytics to Transform the Experience
✔️ Data Exploration and Challenges
✔️ The Power of Computer Vision and Speech Analytics
✔️ Data Privacy Change Management Transformation
📌Quote Takeaways in this Episode:
📣 “Everything that we do is geared towards improving the customer experience, but also the crew experience as well,” Richard said. “Making sure that people who are in the restaurants, from customers to crew are all having great, kind of what we call feel-good moments while there in the restaurant.”
📌The Speakers in This Episode:
🎙️Rigvinath (Rigvi) Chevala | Chief Technology Officer, Evalueserve
www.evalueserve.com
🎙️Erin Pearson | VP Marketing, Evalueserve
www.evalueserve.com
🎙️Zachary Richard | Director of Global Data Science, McDonald’s
https://www.mcdonalds.com/
