Dealers lose 80% fixed ops business post-warranty and that's just not acceptable anymore. Art Shaw and Kathleen Long with RepairPal share why.
We're looking to Art Shaw and Kathleen Long to tell us about transparency and fair pricing. Consumers want quality. They'll pay for it. But they won't necessarily believe the dealer, given the standard of practices over the years.
Fixed ops is where the ongoing relationship with the customer is built. The customer journey, revenue generation, and online experience are all topics today!
We discuss how to make customers comfortable with your dealership pricing today on this episode of What the Fixed Ops?! NADA 2023 Special Edition!
This is a National Automobile Dealers Association Special Edition of What the Fixed Ops?!
Get the FULL RECAP! https://www.fixedopsmarketing.com/art-shaw-kathleen-long-what-the-fixed-ops-nada-2023/
Big THANK YOU to Art and Kathleen for joining us today!
GET TRANSPARENT WITH REPAIRPAL
We are so very FORTUNATE and GRATEFUL to RepairPal for being our first sponsor of the What the Fixed Ops?! podcast! RepairPal offers dealers the option to show their customers transparency through pricing. Transparency is a hot topic in the industry right now, and RepairPal does it best. Check them out at: https://repairpal.com/?utm_source=WTF&utm_medium=video&utm_campaign=sponsorship
BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing
Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
Dealers lose 80% fixed ops business post-warranty and that's just not acceptable anymore. Art Shaw and Kathleen Long with RepairPal share why. We're looking to Art Shaw and Kathleen Long to tell us about transparency and fair pricing. Consumers want quality. They'll pay for it. But they won't necessarily believe the dealer, given the standard of practices over the years. Fixed ops is where the ongoing relationship with the customer is built. The customer journey, revenue generation, and online experience are all topics today! We discuss how to make customers comfortable with your dealership pricing today on this episode of What the Fixed Ops?! NADA 2023 Special Edition! This is a National Automobile Dealers Association Special Edition of What the Fixed Ops?! Get the FULL RECAP! https://www.fixedopsmarketing.com/art-shaw-kathleen-long-what-the-fixed-ops-nada-2023/ Big THANK YOU to Art and Kathleen for joining us today! GET TRANSPARENT WITH REPAIRPAL We are so very FORTUNATE and GRATEFUL to RepairPal for being our first sponsor of the What the Fixed Ops?! podcast! RepairPal offers dealers the option to show their customers transparency through pricing. Transparency is a hot topic in the industry right now, and RepairPal does it best. Check them out at: https://repairpal.com/?utm_source=WTF&utm_medium=video&utm_campaign=sponsorship BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing https://www.youtube.com/channel/@fixedopsmarketing See more episodes: www.fixedopsmarketing.com/wtf Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?! #podcast #automotive #fixedops #dealership #mechanic #service #NADA2023 #NationalAutomobileDealersAssociation
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