After years of being a champion flair bartender, Ati Grinspun decided she wanted more out of her life. She always had a passion for photography, but after giving birth to her son, she felt as if her business was just another baby to take care of. In 2017, she transitioned to full personal branding photography, and it grew into what it is now, a personal branding photography membership and the Be You Brand Academy.

Ati is a coach and photographer who is on a mission to help women stand out online. She teaches women to build client-attracting brands that showcase your expertise and personality with authenticity and heart. She believes running your business and marketing your offers should never be a bore or a chore. Your ideal clients are out there waiting for you, so show them what you're all about with consistency, passion, and purpose!

Ati’s journey started with self digging. If you don’t have a personal brand, the honest truth is yes you do, you just don't have control over how you are being seen. What Ati helps her clients with is showing up confidently telling people what you do.

What Ati finds her clients struggling with is not knowing why they started their business in the first place. There is always a deeper why!


In this episode:
- Clarity on what you do, why you do it, and who you do it for.
- Crafting a clear message on what you do.
- How to grow your business, including podcasting aka borrowed audiences

Action steps:
1. Create 1 piece of content this week that you are proud of
2. Put yourself out there
3. Ask for feedback from peers


Connect with Ati:
5 Day Personal Branding Bootcamp: https://atigrinspun.com/brandclarity/
Instagram: https://www.instagram.com/ati.g.branding/
Facebook Group: https://www.facebook.com/groups/beyoubrandtribe

Connect with me, Hayleigh Hayhurst:
Podcast courses: https://espressopodcastproduction.vipmembervault.com/products/courses/view/1126813
Podcast Resources: https://www.espressopodcastproduction.com/resources
Instagram: https://www.instagram.com/espressopodcastproduction/
Facebook Group: https://www.facebook.com/groups/espressogrowth
Website: https://www.espressopodcastproduction.com/
Music: John Kiernan. www.johnkiernanmusic.com
Host your podcast on Spreaker: https://spreaker.pxf.io/Boss