Category Creation the Ultimate B2B SaaS Strategy?
Nov 5, 2021 ·
11m 24s
Lots of buzz around category creation today as the main way growth lever for B2B SaaS and B2B marketing. We debate if creating a category is just another hype filled...
show more
Lots of buzz around category creation today as the main way growth lever for B2B SaaS and B2B marketing. We debate if creating a category is just another hype filled buzzword with vague promises of differentation and more revenue or if it really is something B2B marketing teams should put considerable time, energy, and resources (money) behind.
show less
Information
| Author | Elevate Demand |
| Website | - |
| Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
