Katrina Palanca is the Vice President of Global Partnerships for Spurs Sports & Entertainment, where she oversees international sponsorships for the San Antonio Spurs and the AT&T Center. Originally from Guam, Katrina has paved a path for herself in sponsorship, having held roles at the Barclays Center, Brooklyn Nets, New York Islanders and Twitch before landing her current role. Katrina brings a unique perspective to her work… and, she is one of the few women I’ve spoken to who has broken into the management suite… AND won awards for her work… before the age of 30…
In this episode, Katrina and Amie discuss the idea of eliminating boundaries on fandom, literally and figuratively. She shares the incredible story about her decision to leave her parents home to build the life that she wanted… which ultimately led her to New York City where she got her start in the business. We discuss the importance of investing time and energy into your personal brand…. Katrina is walking the walk. She has a blog and a weekly newsletter coaching women up on how to be unapologetic. Her personal mission? Katrina says that by sharing her stories, she wants to help other young women believe in their greatness.
This interview was produced by WINS, a PR agency on a mission to influence gender equality in the C-Suite across sports, entertainment, and the greater business landscape. To learn more about WINS, visit https://www.wins.media.
Katrina Palanca is the Vice President of Global Partnerships for Spurs Sports & Entertainment, where she oversees international sponsorships for the San Antonio Spurs and the AT&T Center. Originally from Guam, Katrina has paved a path for herself in sponsorship, having held roles at the Barclays Center, Brooklyn Nets, New York Islanders and Twitch before landing her current role. Katrina brings a unique perspective to her work… and, she is one of the few women I’ve spoken to who has broken into the management suite… AND won awards for her work… before the age of 30…
In this episode, Katrina and Amie discuss the idea of eliminating boundaries on fandom, literally and figuratively. She shares the incredible story about her decision to leave her parents home to build the life that she wanted… which ultimately led her to New York City where she got her start in the business. We discuss the importance of investing time and energy into your personal brand…. Katrina is walking the walk. She has a blog and a weekly newsletter coaching women up on how to be unapologetic. Her personal mission? Katrina says that by sharing her stories, she wants to help other young women believe in their greatness.
This interview was produced by WINS, a PR agency on a mission to influence gender equality in the C-Suite across sports, entertainment, and the greater business landscape. To learn more about WINS, visit https://www.wins.media.
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