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Sabine Harnau "Can marketing be ethical?"

Sabine Harnau "Can marketing be ethical?"
Dec 6, 2021 · 35m 20s

Hello and welcome to the (Re)Design Podcast. This is our third episode, and today we'll be looking at how marketing can be sustainable, responsible and ethical. A few days ago,...

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Hello and welcome to the (Re)Design Podcast.

This is our third episode, and today we'll be looking at how marketing can be sustainable, responsible and ethical.

A few days ago, I had the chance to speak with Sabine Harnau. She is striving – in her own words – "to build the most sustainably copywriting agency on earth" – From Scratch.

And, as it happened, we recorded this episode on no other day than Black Friday. One of those days in a year where the over-consumption crisis of our times is taken to an extreme.

So, what is wrong with marketing? And how could it be ethical? And don't the words ethical and marketing contradict each other?

I hope that you'll enjoy this episode and Sabine's vibrant way and open way of bringing her thoughts across. So, let's begin and welcome Sabine.

—-

Link to the podcast with captions: https://www.youtube.com/watch?v=cpZpORD_2K0

Link to Sabine's LinkedIn profile: https://www.linkedin.com/in/sabineharnau/
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