Mindset and marketing are essential components of success in business, even more so than the actual craft. We've seen less talented people reach the top while more talented ones fall behind, because they have different mindsets and marketing strategies. Mindset and marketing involves not just believing in ourselves but also believing in our buyers and audiences.
We have to believe in our artistic capabilities as well as what we are creating. However, it is also important to remember there is another element of this equation – believing in our buyers. Without some faith in those who will potentially view our work and invest in what we create, success may be difficult to come by.
In this episode, Miriam Schulman, the founder of The Inspiration Place, talks about the switch she made from corporate to art and how she was able to build an art business from scratch. She also emphasizes the importance of mindset, marketing, and trust in our buyers.

Let’s jump in!
Snapshot of the Key Points from the Episode:
[02:40] Miriam's journey in Wall Street, her pivot after 9/11, and her aha moment.
[06:17] Miriam's success stories on selling her portraits and how her business took off.
[07:56] Mindset and marketing - why they are more important than talent.
[09:03] Miriam’s favorite and memorable projects she has been part of.
[10:47] Three tips on how you can improve your mindset and marketing.
[14:15] Two superpowers that have helped Miriam move forward in her career journey.
[16:12] Tips on how to increase engagement and build your fan base.
[19:46] How Miriam navigates the creative and the business side of her art business.
[21:12] What does working from your happy place mean to Miriam?
[22:10] Miriam’s ‘pinch me moment’. Her greatest challenge and how she worked through it.
[24:28] Miriam’s advice to artists starting out in the arts.

About Cheryl Miriam Schulman: -
Miriam Schulman is an artist and founder of The Inspiration Place, where she helps other artists learn how to profit from their passion or become better artists. She’s helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love.
Her art and story have been featured in major publications, including Forbes, The New York Times, Art of Man, Art Journaling magazine, What Women Create, as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Schulman’s forthcoming book with HarperCollins Leadership Artpreneur is scheduled to be released on January 31, 2023. The Inspiration Place podcast is in the top 1% of all podcasts and is listened to in over 100 countries.
Her new book is out and available on Amazon - Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity" https://www.amazon.com/Artpreneur-Step-Step-Sustainable-Creativity/dp/1400235146

How to connect with Miriam Schulman:
Website: https://www.schulmanart.com/
LinkedIn: https://www.linkedin.com/in/schulmanart/
Instagram: https://www.instagram.com/schulmanart
Facebook: hhttps://www.facebook.com/schulmanart
Twitter: https://twitter.com/schulmanart
YouTube: https://www.youtube.com/@schulmanart

About the Host -
Belinda Ellsworth is a Speaker, Trainer, Best-Selling Author, and Podcaster
She has been a professional speaker, mover, and shaker for more than 25 years. Having built three successful companies, she has helped thousands of entrepreneurs make better decisions, create successful systems, and build business strategies using her "Four Pillars of Success" system.
Belinda has always had a passion and zest for life with the skill for turning dreams into reality.

How to Connect with Belinda:
Facebook -https://www.facebook.com/workfromyourhappyplace
LinkedIn - https://www.linkedin.com/in/belindaellsworth
Instagram -https://www.instagram.com/workfromyourhappyplace/
Website - www.workfromyourhappyplace.com


Quotes:
“Our talent is important, but mindset and marketing matter so much more.”
“Believing in the buyer is believing that the buyer will value what you are doing.”
“Let go of the end results and focus on commitment and doing what you said you would do.”