The ANCESTORY Podcast - Podcast Engagement
Dec 6, 2022 ·
3m 38s
Hello and thank you for checking out this podcast. The modern business strives to meet their customers on their level in an effort to build lasting relationships and to establish...
show more
Hello and thank you for checking out this podcast.
The modern business strives to meet their customers on their level in an effort to build lasting relationships and to establish consumer loyalty.
What better way to do this than to start a podcast for your brand?
Podcasting is the number one way to engage with your current and potential customers on a personal level because it transcends typical social media interaction. On social media platforms, users mindlessly scroll past posts, easily missing your posts. This forces companies to put in extra effort to be eye-catching on social media, devoting much time for a small square image and caption.
A podcast does so much more for your brand than a simple post on social media. Not only does it establish your prominent online presence and increase your searchability, it also demands listener attention and keeps them on the hook for new content.
With the rise of new social media platforms like TikTok, other platforms like Instagram and Facebook have seen a significant decrease in audience engagement rates.
As of 2022, the average user spends 29 minutes on Instagram per day.
Facebook is 33 minutes.
YouTube is 19 minutes.
Twitter is 31 minutes.
And TikTok is 32 minutes.
Here at LaunchPod Media, our average listener engagement time is 36 minutes per episode which is higher than any other social media formats.
Imagine keeping the ear of your potential customers for 36 minutes!
Podcasting has grown exponentially since the early 2000s and is one of the most popular formats of audio entertainment.
Edison Research tells us that in 2019, 32% of the U.S. population over the age of 12 listened to podcasts monthly.
In 2021, 41% of the U.S. population over the age of 12 listened to podcasts monthly - a rapid increase of 9%!
Podcasting offers additional audience insights you otherwise wouldn’t get with typical marketing data and statistics. These metrics help you keep a pulse on what content does or doesn’t perform well and can guide you to produce curated content your audience is sure to love.
Oh, and did we mention you can monetize your podcast efforts?
69% of users say they were introduced to a new product or service through podcast adverts.
Think of the possibilities! If podcasting has grown so radically in the last few years, the opportunities are endless for monetizing your brand and further connecting with your audience.
Please feel free to reach out to us at sales at LaunchPod dot media to get this show transferred to you. Consider this service our gift. Let us put in the work to make your company shine.
Lastly, while this show is not yet live, please be sure to subscribe so you’re first to know when it launches.
Thank you.
www.LaunchPod.media/
show less
The modern business strives to meet their customers on their level in an effort to build lasting relationships and to establish consumer loyalty.
What better way to do this than to start a podcast for your brand?
Podcasting is the number one way to engage with your current and potential customers on a personal level because it transcends typical social media interaction. On social media platforms, users mindlessly scroll past posts, easily missing your posts. This forces companies to put in extra effort to be eye-catching on social media, devoting much time for a small square image and caption.
A podcast does so much more for your brand than a simple post on social media. Not only does it establish your prominent online presence and increase your searchability, it also demands listener attention and keeps them on the hook for new content.
With the rise of new social media platforms like TikTok, other platforms like Instagram and Facebook have seen a significant decrease in audience engagement rates.
As of 2022, the average user spends 29 minutes on Instagram per day.
Facebook is 33 minutes.
YouTube is 19 minutes.
Twitter is 31 minutes.
And TikTok is 32 minutes.
Here at LaunchPod Media, our average listener engagement time is 36 minutes per episode which is higher than any other social media formats.
Imagine keeping the ear of your potential customers for 36 minutes!
Podcasting has grown exponentially since the early 2000s and is one of the most popular formats of audio entertainment.
Edison Research tells us that in 2019, 32% of the U.S. population over the age of 12 listened to podcasts monthly.
In 2021, 41% of the U.S. population over the age of 12 listened to podcasts monthly - a rapid increase of 9%!
Podcasting offers additional audience insights you otherwise wouldn’t get with typical marketing data and statistics. These metrics help you keep a pulse on what content does or doesn’t perform well and can guide you to produce curated content your audience is sure to love.
Oh, and did we mention you can monetize your podcast efforts?
69% of users say they were introduced to a new product or service through podcast adverts.
Think of the possibilities! If podcasting has grown so radically in the last few years, the opportunities are endless for monetizing your brand and further connecting with your audience.
Please feel free to reach out to us at sales at LaunchPod dot media to get this show transferred to you. Consider this service our gift. Let us put in the work to make your company shine.
Lastly, while this show is not yet live, please be sure to subscribe so you’re first to know when it launches.
Thank you.
www.LaunchPod.media/
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