📸 Making Memories: How brands are becoming part of the experience
Jun 23, 2019 ·
22m 21s
Customers aren't just their transactions anymore. Brands want to work with them to create and share experiences, like new Christmas traditions or doing a lap of Australia, to drive business...
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Customers aren't just their transactions anymore. Brands want to work with them to create and share experiences, like new Christmas traditions or doing a lap of Australia, to drive business outcomes. Jules Lund heads beyond the store with Clemenger BBDO's Gayle While and Kathmandu's John Sette.
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