This week, in episode 122, Hans Schrei and Sarah Segal talk about what it takes to break into Costco. How do you get on their shelves? If you do get there, how do you make sure your product will fly off of those shelves? And if you succeed, will you have the financing you’ll need to ramp up production? Along the way, Sarah offers some tips on enlisting Costco influencers, and Hans explains the inner workings of Wunderkeks’ equity crowdfunding campaign, where you can invest as little as $150 and where the company hopes to raise $1 million. Plus: Sarah responds to a smart listener’s suggestion of how to avoid getting ghosted by potential clients after preparing elaborate and expensive proposals.

Show notes:
Here’s Wunderkeks’ investing pitch on Republic: https://republic.com/wunderkeks

Here’s the episode where we introduced Hans and Wunderkeks: https://21hats.com/wunderkeks-has-two-daddies/

And here’s the episode where Sarah talked about being ghosted by potential clients: https://21hats.com/trash-rats-and-garbage-juice-a-case-study-in-pr/