No. 9 - Behavioural Economics in Demand Planning

No. 9 - Behavioural Economics in Demand Planning

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How do unconscious biases affect the way people perform demand planning? This is one of the questions that Ryan discusses with his guests, Dr. John Burkhardt and Jonathon Karelse. The discussion is centred around how the theoretical nature of behavioural economics influences the practical world of demand planning. A definite must-listen!

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