TRENDSETTERS: Kimberly-Clark's Josh Blacksmith Discusses a Pivotal Moment for Consumer-Packaged Goods Companies

TRENDSETTERS: Kimberly-Clark's Josh Blacksmith Discusses a Pivotal Moment for Consumer-Packaged Goods Companies

From: TRENDSETTERS
0 0 about 1 month ago
Josh Blacksmith, Senior Director of Global Consumer Relationships and Engagement at Kimberly-Clark, is championing a relatively new endeavor for most Consumer-Packaged Goods (CPG) companies: global first-party data collection and how it can be used to impact meaningful, lifetime customer relationships.  This has been an area of significant focus for him from the beginning of his career. 

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