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Conversation with KARLA MORERA, the former Global Procurement Director of the Coca-Cola Company. Today's guest is KARLA MORERA, the former Global Procurement Director of the Coca-Cola Company. She talks about how adtech and martech need to work better with procurement, as well as how media measurement KPIs have changed in the wake of COVID-19.
Conversation with KARLA MORERA, the former Global Procurement Director of the Coca-Cola Company. Today's guest is KARLA MORERA, the former Global Procurement Director of the Coca-Cola Company. She talks about how adtech and martech need to work better with procurement, as well as how media measurement KPIs have changed in the wake of COVID-19. read more read less

3 years ago #adtech, #coca-cola, #karla_morera, #kpis, #martech, #the_internationalist