The Value Based Pricing Revolution: Interview with Ron Baker

The Value Based Pricing Revolution: Interview with Ron Baker

0 0 3 months ago
In my interview with Ron Baker, we discuss:
- Ron's career path
- Value based pricing definition
- Comparing traditional to value based
- Examples of value based pricing
- Importance of offering three choices to clients
- Importance of asking the right questions to clients
- Importance of niching
- The placebo effect
- Liberal arts education vs business school

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