A conversation between Luca Cottini (PhD) and Patrizio Cionfoli (Director of Design & Interaction at Studio Volpi)

* What is the philosophy of Studio Volpi? (1:20)
* Disegno and progetto. Italian design as an operative fusion of aesthetics and functionality (2:20)
* The integrated design of experience. What's behind an interface? (6:12)
* The culture and value of virtual reality #VR (11:35)
* The Internet of Things (#IoT) and the value of storytelling (17:10)
* The rebranding of a #heritage. Design as a synthesis of user experience and innovation (22:15)
* The unique value that an Italian #design company brings to the American market (27:00)

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