Businesses often think about their marketing strategy, their core products and services, or even their messaging. What if you could rethink your approach to your business and start incorporating PR into your strategy. Ilissa Miller is a leading public relations expert working with businesses in the technology industry. So what is PR? PR moves past marketing by helping you reach your audience through editorial content. They help you land the appearances on leading websites, newspapers, magazines, and TV shows. A great PR agent will help you drive public opinion through understanding your message and actions. These experts can give you the leading edge in expanding your clout as a 'leading expert.'

Ilissa hasn't always been a leading expert in PR for telecom and technology industries. Her journey has been filled with overcoming difficulties, pushing past her own expectations, and breaking the expectance of the status quo. In today's episode we chat about her journey, learn how you can use PR to grown your business, and even hear Ilissa sing some opera.

Today'e episode is sponsored by...
Penji: use code 'JUMBLE' to receive 15% off your first month of unlimited graphic design at a low monthly rate at penji.co
OpportunityInChina.com: connecting you with learning and teaching opportunities abroad.


About Ilissa Miller
As founder and CEO of iMiller Public Relations (iMPR), Ilissa Miller brings nearly two decades of experience in sales, marketing and product development to her clients in an effort to help them differentiate their messages and achieve notoriety within an ever expanding and evolving industry. With a wealth of experience and knowledge in the emerging global telecommunications and technology industries, her extensive expertise and practical skill set have allowed her to implement and spearhead and launch many companies as well as global product and marketing campaigns including that of international private line and networks, IP transit, peering, IPVPN, hosted PBX, cloud computing, Ethernet, managed services, colocation and data center products and solutions. She is a recognized leader in the global telecom and technology space where her knowledge and insights provide strategic guidance that enhance performance resulting in a remarkable reputation for effectiveness and client satisfaction.

In addition to her aforementioned role, since 2013, Mrs. Miller has also served as the President of NEDAS where she functions as the driving force for the association’s annual programs including conferences, training sessions and networking socials. A key ingredient to the Association’s success is the Advisory Council, which was formed in 2013 consisting of industry executives and thought leaders who actively interact with the highly dynamic landscape of the in-building wireless industry.

In 2012, Mrs. Miller was elected to public office as Trustee in the Village of Mamaroneck where she successfully ran for re-election in 2014. As Trustee, she sits on the Village’s Board with legislative and policy decision-makers, governing over 19,000 local residents and serving her community with steadfast dedication.

Prior to founding iMPR, Mrs. Miller was the Managing Partner at a Public Relations firm serving the telecom industry where she spearheaded the company’s growth from 2008-2011. While her current experience works ‘on’ the sector, Miller has extensive hands-on experience working ‘in’ the sector. From 2007-2008, Ilissa was the Director of Marketing Communications and Public Relations for the interconnection company, Telx; a product marketing manager for Australian incumbent carrier, Telstra, where she was responsible for the company’s International Private Line (IPL) and IPVPN/MPLS products; and also served as a channel marketing manager for Telstra where she successfully positioned it’s Asia-Pacific network solutions as a leading partner to various leading US-domestic network operators. From 2000 to 2004, Ilissa worked with Band-X, Inc. the US subsidiary of Band-X the Exchange where she held roles including Director of IP Services and Director of Business Development and Marketing. In this position, Mrs. Miller supported the global marketing efforts of all Band-X’s products including the procurement and exchange of global IPLs, colocation, and voice minutes.

Mrs. Miller holds a Bachelor of Arts degree in Writing and Literature from SUNY Potsdam where she also studied voice performance at Crane School of Music.