Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry

In this episode, Rick is joined by Tal Chalozin, Founder and CTO of Innovid.

Right off the bat, Tal shares the secret of making his hair stand up like that! Rick has an alternative explanation at the end of this 13-minute video.

Tal reviews Innovid's success as one of the largest (if not THE largest) video ad-serving technologies in the United States and the world, and describes his job now as business development and partnership activities at a very high level, along with new product initiatives.

Innovid is helping marketers answer the question, "How many households am I reaching, and what is the overlap between all the different networks?" Rick recalls a conversation about television tracking and measurement with Tom Freston (when he was CEO of MTV Networks). Tom said, "I just want to know who's watching my stuff!"

Tal also talks about the "rebound" of the media business, and how some verticals will take longer to rebound, and others will be ready to move quickly in the third quarter, with an absolute focus on performance over vague measurements.

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