[itvt] is pleased to present an audio recording of the TVOT SF 2017 keynote fireside which featured Chris Ripley, President and CEO of Sinclair Broadcast Group, in conversation with Rick Howe, The iTV Doctor The session was described in the show brochure as follows:

"Under Chris Ripley's leadership, Sinclair Broadcast Group has been at the forefront of driving advanced-TV innovation, particularly when it comes to pushing forward adoption of the new ATSC 3.0 standard. This year alone, the company has teamed with Nexstar and Univision on an ATSC 3.0 consortium tasked with "promot[ing] innovation and develop[ing] and explor[ing] products and services associated with ATSC 3.0 and monetization opportunities such as spectrum utilization, virtual MVPD platforms, multicast channels, automotive applications, single frequency networks and wireless data applications, among others"; and has also announced a program to give away 1 million ATSC 3.0 receiver chips to mobile phone manufacturers. And Sinclair's efforts to boost ATSC 3.0 aren't the only area in which the company is driving innovation: it recently announced plans for a programmatic ad-selling co-op for TV stations, and its pending acquisition of Tribune is widely expected to open up substantial amounts of inventory for addressable TV.

In this keynote fireside chat with Rick Howe, The iTV Doctor, Ripley will outline the various ways in which Sinclair is embracing advanced-TV innovation; discuss the importance of ATSC 3.0 to broadcast television's future; and explain why he believes local broadcasters are in the catbird seat when it comes to bringing about the TV of Tomorrow."

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