[itvt] is pleased to present an audio recording of the TVOT SF 2016 fireside on Advertising and Measurement, that featured representatives of Allergan, MODI Media and TiVo Research. The session was described in the show brochure as follows:

"This fireside will provide insight into the ways in which advertising agencies and brands are partnering with providers of audience-measurement, data and analytics, in order to make their campaigns more effective and better understand their impact. Alana Darden, Consumer Marketing Director at Allergan, TaraMaitra, SVP and General Manager of Content and Media Sales at TiVo, and Joanna Thissen, Director of Targeted Television at MODI Media, will draw on the lessons learned from recent campaigns to show how agencies and brands are combing first- and third-party data to build media plans that find specific audiences; using TV attribution to discover what actions an audience took after seeing a TV ad; and more."