Tracy Swedlow, editor of InteractiveTV Today itvt.com, interviews Google TV Ads Product Manager, Keval Desai. Topics include:

* in-depth discussion about why they decided to move into the TV space

* opinions on other addressable advertising initiatives like Canoe, EBIF, tru2way

* current deployment on DISH and with various networks and how they're going and whether they will be deployed on a cable network (other than Astound!)

* how it works and how it works with YouTube (e.g. with advertising and anonymized trends measurement) and whether they are delivering Google TV Ads on YouTube for broadcasters they already work with

*and more

Read our daily news and get more interviews at http://itvt.com