PART 2 - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.

This episode features interviews with three senior executives from measurement company, Comscore: Chief Research Officer, Michael Vinson; CEO and Executive Chairman, Bill Livek; and Chief Commercial Officer, Chris Wilson.

Among other things, Vinson discusses the difficulties inherent to audience measurement even with today’s digital technologies, explains how Comscore attempts to overcome those difficulties, and outlines how the company seeks to drive innovation. Livek, meanwhile, explains how he believes Comscore is differentiated in the measurement space, how the the company has adapted to the post-Covid environment, how it is embracing opportunities for greater transparency, innovation and collaboration, how it approaches the issue of attribution, and more. And finally Wilson discusses Comscore’s recently announced deal with Google to provide deduplicated connected-TV measurement for YouTube and YouTube TV.