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“If it’s meaningful and you’ve got something to say, DO IT.” Lance Koenig, SVP of global strategy at The Martin Agency, is always cooking up new ways for brands to say something that means something. He develops marketing strategy for iconic brands like Oreo and isn’t afraid to take some risks for a brand’s message to be heard. But it isn’t enough for Lance for a message to just be heard. It has to have impact. In this week’s episode, learn how Lance anchors his strategies in purpose to
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energize brands and ignite connections between fans.
3 years ago
#avertising, #branding, #brands, #business, #domoregood, #forprofit, #growth, #impact, #marketing, #nonprofit, #purpose, #storytelling, #strategy, #workplaceculture
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