Some 27% consumers recently surveyed by Horowitz Research say they are watching more ads overall than before the pandemic. And, a third of respondents say they are paying attention to ads from local businesses more than they did before the COVID-19 crisis. How can broadcast TV stations capitalize on this? Horowitz SVP Adriana Waterston shares her thoughts.
Some 27% consumers recently surveyed by Horowitz Research say they are watching more ads overall than before the pandemic. And, a third of respondents say they are paying attention to ads from local businesses more than they did before the COVID-19 crisis. How can broadcast TV stations capitalize on this? Horowitz SVP Adriana Waterston shares her thoughts.
read more
read less
