In this episode of the Marketing Minute with Chris Jensen, Susan Samuelson from First Energy joins us to discuss the application of digital and traditional media into an integrated marketing campaign. Digital was used because the call to action required signups, traditional media created greater awareness to the campaign.
In this episode of the Marketing Minute with Chris Jensen, Susan Samuelson from First Energy joins us to discuss the application of digital and traditional media into an integrated marketing campaign. Digital was used because the call to action required signups, traditional media created greater awareness to the campaign.
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