SP309: Mark Ackers - When Did Cold-Calling Die?

SP309: Mark Ackers - When Did Cold-Calling Die?

0 0 5 months ago
Joining host Matt Sykes, on this episode is Mark Ackers, Head of New Business at Refract, who shares his insights and advice for those sales people who are in the SDR space or want to increase their cold-calling effectiveness.

The phone continues to be the stand-out medium for starting and progressing early sales conversations, yet the ‘social selling’ movement and a change to a more ‘tech-savvy’ buyer demographic, has started to question whether cold-calling is still a viable prospecting ... See More

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