Networking and Selling are two activities which go hand in hand, yet ask anyone who attends a Networking event if it's OK to sell there and you'll get a divided response. In this episode, Matt Sykes, host of the podcast, unpacks the myth that most Networking organisations hide behind - that it's wrong to sell at a Networking Event. Matt draws from his own experiences in his early years of start-up and how he struggled to engage in meaningful conversations with people until he identified the elephant that lurks in every networking room. He sheds light on some of the reasons why people struggle in the networking environment and offers tips from the world of professional selling to help those wishing to improve their networking ROI. He shares examples of genuine 'superstar' Sales Professionals; the ones we would all be happy to aspire to be like and in doing so, demonstrates the subtle shift between 'manipulation' and 'inspiration'. He also describes the 7 reasons why people might not buy your product or service and uses this to truly show why it's almost impossible to sell anything without addressing each first. This is a great episode for anyone who is using regular networking as part of their lead generation strategy and is open-minded enough to explore an alternative perspective than the social norm which can restrict the Networking community.

http://www.salescadence.co.uk