Empire In The Desert: Scott Palermo & Jim Sanek of Harcourt Desert Homes, Palm Springs CA

Empire In The Desert: Scott Palermo & Jim Sanek of Harcourt Desert Homes, Palm Springs CA

0 0 about 1 month ago
Palm Springs: “Like no place else.” And these two are like no one else: Jim Sanek & Scott Palermo of Harcourts Desert Homes. Scott was selling LA real estate. Jim had a corner office at IBM. In an unusual mentoring move, Jim became Scott’s assistant. But who was mentoring whom? This was a purposeful path to a business together. Some folks see a fairy tale, but it's just hard work made to look easy. There’s an big branding lesson from their $30 billion parent company. And can you ... See More

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