As customers scrambled to figure out how to adapt and Sendoso's pipeline froze in April, Sendoso immediately shifted its focus to providing educational content to customers and adapting its marketing strategy to new buying behaviors.

In this episode, CMO Dan Frohnen shares how the sending platform rebuilt its pipeline post-pandemic, transforming its product into a must-have via meaningful virtual events, powerful partnerships, and a special, Sendoso-style take on direct mail marketing.