Rebecca Kaden (@rebeccak46) recently joined Union Square Ventures in in her hometown of New York City as a partner. She and Erik (@eriktorenberg) talk about why she joined USV and the three “waves” of investment theses for the firm. They discuss the unique dynamics in a partnership versus a company. She talks about her recent investment in Nurx, a company that specializes in delivery of birth control to women who might otherwise not be able to access it. Rebecca also talks about why network effects apply to more than just social networks and what opportunities are opening up in the consumer healthcare space. They also discuss potential opportunities in fintech and insurance and why now, in the age of Amazon, it’s still a great time to create a consumer brand.

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