Antonio Garcia-Martinez (@antoniogm), author of The Pull Request, joins Erik Torenberg and Ian Cinnamon on this episode. Takeaways:

- The first version of ads on the web, banner ads, looked like ads in the newspaper, because often the new version of media looks like the last version of media — that’s skeuomorphism.

- Apple’s app tracking transparency is breaking the model for Facebook and Snap.

- Antonio says there won’t be a media ecosystem in Web 3 without attribution.

- The advent of balanced and nuanced journalism decades ago was a luxury born of ads.

- We will likely live in a Web 2.5 world for a while where incumbents won’t lose their fiefdoms but there will be new experiences and new spaces to conquer.

- Web 3 is both private and public — Visa doesn’t post all your transactions the way on-chain payments reveal them.

- The average user trades privacy for other things and as the scale of Web 3 grows, privacy will likely become less of a focus.

Antonio’s posts on ads and Web 3:

Attribution rules the world (and it'll rule Web3 too)
https://www.thepullrequest.com/p/attribution-rules-the-world-and-itll

Everything is an ad network: How to pay for Web 3
https://www.thepullrequest.com/p/everything-is-an-ad-network

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