78. The PR Playbook - PR Strategies with Jay Jaye
In this episode of Invest the Difference, Claudio and Bernadette are joined by Jay Jay, founder of Ace of Spades PR agency, who shares his journey from the entertainment industry to the PR space.
They touch on the importance of marketing and getting known, and how success can be achieved by anyone with the right strategies. Jay Jay shares his experience of overcoming rejection, fear, and failure during the COVID-19 pandemic, emphasizing the need for mental toughness and mindset coaching. He also discusses the benefits of spending time alone and disconnecting from social media for personal growth and self-reflection.
Positioning oneself as an expert and building a personal brand are also elements that are discussed in the episode along with clear messaging, constant reinforcement, content creation, and running events to gain visibility and credibility. Jay Jay introduces soft-sell approaches, focusing on building relationships and providing value rather than aggressive promotion.
Discover personal branding and leveraging PR strategies to increase visibility, the role of repetition and consistency in establishing oneself as an expert, and the challenges of navigating the PR world. Whether it be finding influencers, creating viral content, or controlling the narrative through events, learn to use effective strategies to attract new audiences and break through the noise in a crowded content landscape.
Connect with Jay Jay: https://www.instagram.com/JayJayLive/
Work With Jay Jay: https://aceofspadesagency.com/
Connect with Bernadette: https://www.instagram.com/the.band.tee.ceo/
Connect with Claudio: https://www.instagram.com/claudgambin/
Invest The Difference is sponsored by GFG Solutions: https://gfgsolutions.com/
GFG Solutions is dedicated to providing peace of mind, clarity, and happiness to business owners and managers. We offer comprehensive financial services, including tax preparation, bookkeeping, payroll, and more, to help businesses meet their financial responsibilities. Additionally, our consulting services help businesses align their decisions with their financial goals for optimal success.